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Relevancy is important when connecting with consumers. Content Marketing is up to date in this factor and allows it to focus on creating and distributing content that aligns with both brand goals and consumers interests. Content marketing builds trust through blogs, videos, infographics, and social posts that educate, entertain and inspire.

Digital Marketing is a unique tool in the marketing realm. Today’s businesses rely on digital channels to build awareness, drive engagement, and convert leads into loyal customers. The 4 P's of Marketing Product, Price, Place, Promotion mixes well within the digital channels.

Influencers are individuals who have a large range of audience and are able to engage with them in unique ways. They offer credibility and access to various communities, making marketing feel personal rather than promotional. When we look to select a Influencer we have to analyze their relevancy and reach to the specific market.